
To be fair, the ads didn't appear after every search, and the ones that appeared varied from search to search and from one browser to another. Then, we clicked on ad results, which appear above the standard search results highlighted in a pale yellow to differentiate them (slightly) from the nonpaid links below. We searched for nine programs, many of them among the first programs that get installed on a PC: iTunes, Adobe Flash, Java, Adobe Acrobat, VLC, WinRAR, WinZip, Google Chrome, and Any Video Converter.

Just how bad is it? To find out, we set up a fresh install of Windows 7 on a virtual machine, installed all available Windows updates, grabbed the free version of Avast! antivirus software (which can be tricky itself), fired up Internet Explorer 11, and started searching Google and Bing for popular free programs.
